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ART-DECO – CROATIA – PHARMACY: Gardenija. Uputa za upotrebu preparata za njegu lijepote lica, ruku i čitavog tjela [Gardenia, Instructions for the Use of Preparation for Nourishing Face, Hands and Whole Body].



A decorative Croatian advertisement in art deco style was made for a beauty product of a private pharmaceutical firm circa 1930.

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A highly decorative art-deco folding advertisement with gold highlights was printed circa 1930 for a pharmaceutical firm Alga from Sušak by Rijeka (Fiume) on the Croatian coast. 

The firm was founded in 1926 by Vladimir Kezele and Vinko Budak and was named after a Budak’s product “Alga”, which was a huge success on the market for years. Two of their famous products: a massage oil and an energising drink are depicted on the present map.

They firm Alga moved into a modern Art Deco house in the town in 1926 and was investing vast amounts of money on a high-quality design of advertisements in popular newspapers and in private ads and brochures. The printed was a Zagreb based printer Rožankowski, who was famous for his glossy posters in the style of Art Nouveau, bonds and other elaborate prints.

Sušak, today a part of Rijeka, only became a city in 1919. Until 1924 it belonged to the Free State of Fiume (existed between 1920 and 1924). On 16 March 1924 the Free State of Fiume was annexed by Italy, but the attached Sušak was given to the Kingdom of Serbs, Croats and Slovenes, although the towns had joint administration of the port facilities. The government-in-exile of the Free State considered this act invalid and non-binding under international law and continued its activities.

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