Description

This large rare poster was made around 1925 in Munich for a private liquor store. It represents a glass, filled with alcohol, with a figure of a Moore, which at the time merged with a fashionable blackface caricature; the first one represented unusual exotic tastes and flavours and the second was associated with entertaining and fun.  

Not much is known about the Hansella liquor store today. It was a privately owned shop, set in a prominent residential neighborhood in the Montgelasstrasse 15 in Munich. We could only find one small advertisement for the shop in Das Jüdische Echo magazine (Jewish Echo, No. 8, p. 125), a magazine published in Munich between 1914 and 1933.  

The printing house Hermann Sonntag & Co. was active in Munich between 1905 and 1927 and was known for its advertisements for tourism and industry in vivid colours and modern design. During WWI it produced recognisable colour posters for the German army. 

We could not trace any other examples of the poster in institutions nor on the market, although the Munich City Museum, which holds over 30000 posters does not yet list their inventory on-line.