Description

This unique small archive of advertisement material for types was made by a private press Maks Hrovatin, active in Ljubljana until 1949.

It was assembled for a 1928 international congress of book printers in Cologne, which was organized by the mayor of Cologne, Konrad Adenauer, the later first chancellor of the Federative Republic of Germany.

The archive is composed of the following 14 items:

1. Vzorci črk tiskarne Maks Hrovatin. Ljubljana
[Samples of Types by the Press Max Hrovatin. Ljubljana]
[S.l., S.d., Ljubljana, possibly 1920s]
8°, 24 pp. printed recto only, [2] blank, original wrappers with printed title, stapled (slightly dusty with minor traces of wear, but in general in a good condition).
Pattern book with samples of various types in Slovenian and also Serbian Cyrillic includes lettering for posters, advertisements and books in different fonts and sizes.

2. Vzorci črk za posestnice
[Samples of Types for Business Cards]
[S.l., S.d., Ljubljana, possibly circa 1920]
Narrow 8°, [16], stapled (minor foxing)
The brochure advertising Hrovatin’s fonts for business cards includes 116 different for male and female names, including 8 fonts in Cyrillic. The art nouveau lines indicate, that the brochure was made around 1920 or before, as the Art Nouveau was very strong in Ljubljana.

3. 3 cards connected with the dinner party of the International Congress of Book Printers

4. a. A printed invitation by Konrad Adenauer for a dinner on September 7th, 1928.
Oblong 8°, [4] embossed coat of arms of Cologne and printed text (slightly age-toned,
otherwise in a good condition).

4. b. Place card for Mr. Hrovatin with an embossed arms of Cologne
12°, embossed coat of arms and manuscript in black ink (Very Good).

4. c. Printed menu and music program for the dinner party
Oblong 8°, [4] illustrated title and printed text (slightly age-toned and stained, otherwise in
a good condition).

5. Hugon HIBŠER

7 original black and white photographs are showcasing the interior of the Maks
Hrovatin press and type shop.7 black and white photographs with embossed name of the photographer in the lower left
corner, Each photo 11 x 17 cm (4.3 x 6.7 inches) (Very Good).
Hugon Hibšer was a known Ljubljana-based photographer, known for his photographs of
the events and city streets.

4. 2 original black and white photographs, originally mounted on cards
2 phototgraphs, each 13 x 22 cm (5.1 x 8.6 inches), originally mounted on cards (Very Good,
minimal foxing in margins).
The two photographs represent industrial printing presses, possibly owned by the Maks
Hrovatin printing shop.